Our Story
Founded in 2015, Ekouaer is a fashion brand dedicated to offering high-quality and comfortable sleepwear. Thanks to the unique and comfortable user experience from our self-developed fabrics, the Ekouaer brand is growing rapidly. We are currently providing comfortable, skin-friendly sleepwear to tens of millions of users in more than 180 countries and regions around the world.
“ We provide natural premium materials. ”
We firmly believe that comfortable clothing will bring users a pleasant mood and a relaxing experience. Hence, as a user-oriented brand, Ekouaer always focuses on the fabric and style of our clothes. Ekouaer has long been a pioneer in improving fit and sleeping comfort. Adher-ing to 'defining comfort', our designing and fabric developing teams have been working closely, to continuously research and test all kinds of fabric combinations. From natural fibers to recycled fibers, from cotton, linen to wool, and tencel. We have been testing and innovating over and over again, to bring Ekouaer users a variety of breathable and comfortable choices. Ekouaer will continue to innovate and devote itself to providing more cozy sleepwear choices for users
around the world.
“ Ekouaer will remember our original intention and strive to be better. ”
Since our brand was established, we have been constantly discovering the
needs of our customers and constantly working to meet them.With the support of the customers from
180 countries and regions worldwide,Ekouaer will remember our original intention and strive to be better.
Our Misson
When we started to build our apparel brand Ekouaer, our core mission was always
to bring high quality and comfortable clothing to our customers. At Ekouaer, We want our customers to “define their
comfort”. We believe in creating quality products for our customer's pursuit of a happy life. Guided by this mission,
we have a fabric team to source the finest materials effortlessly in the market for our customer, and combining the
feedback we gather from the customers, we are able to share those products and constantly improve them to meet
customer's needs, which set us apart from other competitors, and become the leading brand in the loungewear category.
Quarantine has made people rediscover the joy of staying inside,which has
accelerated the rise of the loungewear category. People want versatile everyday items they can wear to a virtual meeting
and look professional and pulled together, but also feel entirely comfortable and effortless. The same applies to home
items, people are choosing to invest in products which make another night-in feel a bit more special and elegant. This
trend is completely integrated in our design,aligning with our brand value and core mission.
Our Story
Founded in 2015, Ekouaer is a fashion brand dedicated to offering high-quality and comfortable sleepwear. Thanks to the unique and comfortable user experience from our self-developed fabrics, the Ekouaer brand is growing rapidly. We are currently providing comfortable, skin-friendly sleepwear to tens of millions of users in more than 180 countries and regions around the world.
“ We provide natural premium materials. ”
We wholeheartedly believe that comfortable clothing will bring users a
pleasant mood and a relaxing
experience.We have long been a pioneer in improving fit and sleeping comfort. From natural fibers to recycled fibers,
from cotton, linen to wool, and tencel. We have been testing and innovating over and over again, to bring
Ekouaer users a variety of breathable and comfortable choices.
“Discovering the needs of customers and strive to meet them ”
With the support of the customers from 180 countries and regions
worldwide,Ekouaer will remember our original
intention and strive to be better.
Our Misson
When we started to build our apparel brand Ekouaer, our core mission was
always to bring high quality and comfortable clothing to our customers. At Ekouaer, We want our customers to “define
their comfort”. We believe in creating quality products for our customer's pursuit of a happy life.
Quarantine has made people rediscover the joy of staying inside,which has
also prompted people to invest in
products which make another night-in feel a bit more
special and elegant. This trend is completely integrated in our design, aligning with our brand value and core mission.